honestbee is Asia's leading online concierge and delivery service. We want to make life easier by taking care of your time-consuming daily chores. Fast and reliable on-demand services—that's our commitment to you!

We strongly believe in giving back to society. By creating flexible and equal employment opportunities, we aim to empower people from all walks of life to upgrade their skills and gain access to training.

Our founders

Joel Sng

Joel Sng

CEO and Co-Founder

Joel started his career in investment banking, and has long held a passion for businesses with transformative potential. Along the way, he has invested in a number of early to mid-stage companies across various geographies and sectors.

Isaac Tay

Isaac Tay

Head of Products and Co-Founder

Isaac Tay is the Head of Products and a co-founder of honestbee by day and a stand-up comedian by night. Isaac is driven to fulfil honestbee’s vision – to be the largest and most convenient online super market in Asia – through its mission – to create happy homes through delightful service and flexible jobs.

Jonathan Low

Jonathan Low


Jonathan caught the startup bug when he spent a year overseas in the Silicon Valley working for a mobile payments startup under the NUS Overseas College Programme. As a co-­founder of honestbee, Jonathan is involved with all aspects of the business – from recruiting to operations, to engineering.

Honestbee in the news

honestbee's Joel Sng sets big regional goals for grocery delivery startup

As he picks up a basket at a suburban Singapore supermarket, the clock starts ticking on Henry Ho, an online-grocery concierge for the startup honestbee. In the next five minutes the 47-year-old former corporate trainer picks up two packs of baby diapers, one shower gel and talcum powder. He goes through checkout, assembling the items in a canvas carrier for drop-off at a customer’s home nearby.
Forbes Asia24 Feb 2016

Single mother sacrifices job to take care of handless daughter

The feeling of holding your baby's tiny hands in yours - it is a bonding moment that an expectant mother looks forward to. Miss Christabel Koh, 28, was no different. Sadly, she was robbed of that experience. Her daughter, Chrislyn Rae Koh Lien, was born without her hands properly formed.
AsiaOne08 May 2016

What role does a CEO play in corporate succession planning?

CEO plays a critical role in corporate succession planning. One should always be building a business with senior leadership that embraces and seeks out change and Flux. Start as early as possible in building out a core team that can eventually move further up the value chain.
Today Online16 May 2016

Meet Jonathan Low, Co-Founder at honestbee

Jonathan caught the start-up bug after spending a year in Silicon Valley as part of his studies at National University of Singapore. As an Electrical Engineering graduate and talented coder, the 29-year old co-founder of honestbee loves being involved with all segments of the business from recruiting and operations to the more hands-on and technical aspects.
Infocomm Talent Portal09 May 2016

Grocery shopping for lazy people

You could call it the downfall of our generation, or you could call it ingenious innovation. Most of the time, technology exists to bring convenience to people. This is one of those instances. Someone out there, who opened the fridge door only to be welcomed by an endless abyss of nothingness, probably thought...
Nylon Singapore18 Apr 2016

Honestbee in numbers

4.1x faster

than shopping for groceries yourself. We’re very fast.

1,800 jobs

created since July 2015 for shopper and delivery bees.

700 donated

bags of fresh groceries to Beyond Social Service.

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