Press & Partnerships

honestbee is Asia's fastest growing food service powered by community and technology, with a presence in Singapore, Hong Kong, Taiwan, Indonesia, Thailand, Malaysia, Philippines, and Japan. In October 2018, we also proudly launched habitat by honestbee in Singapore, a one-of-a-kind, multi-sensory grocery and dining experience housed in a 60,000 sqft cashless space.

Our vision is to make life moments better for all through food, people, and technology. This gives people the freedom to live honestly - to enjoy every honest-to-goodness moment in life, with nothing holding you back. With honestbee taking care of everyday hassles, we give people the freedom and time to enjoy what really matters. With honestbee by their side, people can have access to a world of happiness brought by every bite.

Because let’s be honest, everyone deserves an honestly good life.

Our founders

Joel Sng

Joel Sng

CEO and Co-Founder

Joel started his career in investment banking, and has long held a passion for businesses with transformative potential. Along the way, he has invested in a number of early to mid-stage companies across various geographies and sectors.

Isaac Tay

Isaac Tay

Head of Products and Co-Founder

Isaac Tay is the Head of Products and a co-founder of honestbee by day and a stand-up comedian by night. Isaac is driven to fulfil honestbee’s vision – to be the largest and most convenient online super market in Asia – through its mission – to create happy homes through delightful service and flexible jobs.

Jonathan Low

Jonathan Low


Jonathan caught the startup bug when he spent a year overseas in the Silicon Valley working for a mobile payments startup under the NUS Overseas College Programme. As a co-­founder of honestbee, Jonathan is involved with all aspects of the business – from recruiting to operations, to engineering.

Honestbee in the news

Honestbee provides injury policy for workers

HONESTBEE, an online concierge and delivery service provider, said it now provides personal injury insurance coverage for its employees while they are fulfilling or delivering orders.
BusinessWorld9 Jan 2019

habitat by honestbee welcomes MasterChef Australia Season 10 Winner, Sashi Cheliah back to Singapore

Homecomings are always emotional and happy events. This is why habitat by honestbee, the world’s first multi-sensory tech-integrated grocery and dining concept is welcoming MasterChef Australia Season 10 Winner, Sashi Cheliah, back to Singapore.
Alvinology28 Nov 2018

Honestbee to expand its Habitat supermarket concept across Asia

Honestbee, the Singapore-headquartered online grocery delivery service, has revealed plans to bring its new brick-and-mortar outlet to eight markets in Asia.
FoodBev Media6 Nov 2018

honestbee launches a world's first 'NewGen Retail' concept: habitat by honestbee, a one of a kind tech-enabled, multi-sensory grocery and dining experience

honestbee, Asia's leading on-demand marketplace that delivers quality fresh groceries and meals over 8 markets, unveils its latest offering today: habitat by honestbee, the world's first tech-integrated multi-sensory grocery and dining destination of its kind.
PR Newswire16 Oct 2018

Singapore startup helps offline stores face e-commerce onslaught

Honestbee, operator of an online grocery delivery app in eight Asian countries and regions, plans to open cashless offline stores in three overseas markets next year, according to CEO Joel Sng.
Nikkei Asian Review2 Dec 2018

Honest to Goodness

Co-founders of honestbee, Mr Isaac Timothy Tay (Engineering ’06) and Mr Jonathan Low (Engineering ’13), share their entrepreneurial journey and future plans, and tell us why change is the only constant in today’s economy.
The Alum NUSJan 2019

The top 2018 trending Google searches in Singapore: From Malaysia Elections to Black Panther

What were Singaporeans most curious about in 2018?
Straits Times12 Dec 2018

Top 16 stores you must visit in 2019

This is the first physical retail store opened by honestbee, an online grocery and food delivery service operating across eight Asian countries. The store is a unique blend of supermarket, specialty grocer and in-store dining. It features new-generation retail technology including the world’s first automatic, cashless checkout system and robotic collection point.
IGD Retail Analysis17 Dec 2018

Honestbee in numbers

4.1x faster

4.1x faster

than shopping for groceries yourself. We’re very fast.

20,000 jobs

20,000 jobs

created since July 2015 for shopper and delivery bees.

700 donated

700 donated

bags of fresh groceries to Beyond Social Service.

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